NOW on PBS
What Does Obama Need To Do In the Next 45 Days?
September 16th, 2008 at 11:56 am

Psychologist and Democratic political consultant Drew Westen, the author of “The Political Brain,” talks to NOW’s David Brancaccio about how appealing to voters’ emotions reaps bigger electoral rewards than hammering home policy proposals. Watch. (Originally aired: 9/12/2008).

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